A visual branding project for the 'Revival 2000s Festival' that involved naming the event and designing key presentation materials. The concept successfully bridged the gap between early-2000s nostalgia and modern Y2K aesthetics to reach a broad demographic
2025
GRAPHIC DESIGN
BRANDING
The project was to create the visual concept for the "Revival 2000s Festival." The designer proposed the festival name and worked within a team, taking on the personal responsibility of designing key presentation materials. The main challenge was to balance the nostalgia of the 2000s with the modern Y2K aesthetic, all while catering to a wide target audience ranging from 20 to 45 years old.
The designs blended futuristic, modern Y2K elements (like chrome effects and digital graphics) with the authentic, pop-culture-inspired color palettes of the early 2000s. The design was continually refined based on feedback from others, which helped improve clarity, legibility, and contrast.
A visual branding project for the 'Revival 2000s Festival' that involved naming the event and designing key presentation materials. The concept successfully bridged the gap between early-2000s nostalgia and modern Y2K aesthetics to reach a broad demographic
2025
GRAPHIC DESIGN
BRANDING
The project was to create the visual concept for the "Revival 2000s Festival." The designer proposed the festival name and worked within a team, taking on the personal responsibility of designing key presentation materials. The main challenge was to balance the nostalgia of the 2000s with the modern Y2K aesthetic, all while catering to a wide target audience ranging from 20 to 45 years old.
The designs blended futuristic, modern Y2K elements (like chrome effects and digital graphics) with the authentic, pop-culture-inspired color palettes of the early 2000s. The design was continually refined based on feedback from others, which helped improve clarity, legibility, and contrast.
A visual branding project for the 'Revival 2000s Festival' that involved naming the event and designing key presentation materials. The concept successfully bridged the gap between early-2000s nostalgia and modern Y2K aesthetics to reach a broad demographic
2025
GRAPHIC DESIGN
BRANDING
The project was to create the visual concept for the "Revival 2000s Festival." The designer proposed the festival name and worked within a team, taking on the personal responsibility of designing key presentation materials. The main challenge was to balance the nostalgia of the 2000s with the modern Y2K aesthetic, all while catering to a wide target audience ranging from 20 to 45 years old.
The designs blended futuristic, modern Y2K elements (like chrome effects and digital graphics) with the authentic, pop-culture-inspired color palettes of the early 2000s. The design was continually refined based on feedback from others, which helped improve clarity, legibility, and contrast.